How does it look?
How does it smell?
How does it taste?
How does it feel?
How does it sound?
Yes, of course, the ultimate mystery is beer!
Is it served in a tall clear glass, shining like golden wheat fields beneath a white fluffy head? Or, is it rich, hazed amber, in a regular pint glass, with a necklace of foam wrapped around the perimeter? Lift it to your nose, close your eyes, and take it in. Focus. Is it crisp with a balanced floral aroma, tingling with fruity esters? Or, is it rich and malty with alcohol sweetness and a tiny suggestion of oak? How does it taste? Take in a hearty mouthful. Is it rich and earthy, or light and quaffable? Soak it all in, letting the experience persist long into the finish. How does it feel? Is there warming from the alcohol? A lingering sweetness? Bitterness? Open your eyes. Was it satisfying? Are you thirsty for more? Is your glass empty? Can you still stand?
I hope so! The mystery has only begun. What was in the grist? What was the mash temp? What makes this beer so different from all the others? Who was the brewer? When, where, how, why was it brewed? What the hell was he doing with underwear on his head?
The brewer doesn't care if you know the answer to these. He doesn't mind telling you, usually. But, he only cares that you drink happily, heavily, and are left wanting more...that the mystery persists with accelerating intensity in each new glass, with each new ingredient, and each new undergarment blinding him from the water's edge.
With that, a toast to beer, the ultimate mystery.
Showing posts with label beer. Show all posts
Showing posts with label beer. Show all posts
Monday, April 21, 2008
Sunday, March 9, 2008
Holy Crap John McCain Works for the Dark Side
Of all things unholy the presidential candidate representing small government, low taxes, and individual liberty is a moral nemesis from the homebrewer's perspective. Totally unacceptable from any beer lover's perspective; from any lover of truth itself.
John McCain not only has many ties to Anheuser-Busch. Not only does his wife serve as the chairwoman of the board. Not only is his son the CEO. He once held one of the two earthly positions most loathed by every conscientious proponent of truth in advertising aware of real beer.
CHIEF PUBLICIST!
This man made a living attempting to deceive us in the most sinister way imaginable. He shamelessly perpetuated a lie so vile, so disturbing, so absolutely nefarious, that all who appreciate beer recoil in horror at its mention; that Budweiser is actually beer.
The other position loathed equally as much; the equivalent employee over at Miller (whoever that is).
I need not explain my case for lovers of the art of brewing. But for those who are unaware of the deception...
Bud isn't beer. Much like Valentines Day, it is an invention of a huge corporation. It is a cheap fermented beverage produced in an ethanol plant at almost no cost. It is a discount delivery system for booze with no flavor, no passion, no spirit.
The inspiration for its production is an unquenchable thirst for money using any deceptive tactic imaginable no matter how fallacious or irresponsible.
The proposition that a political campaign requires little more than a billion dollars, talking frogs, and a super bowl commercial is disturbing, but it puts things into perspective. Maybe this is just another reminder that American politics is limited to perception with little regard for intellectual depth, philosophical integrity, flavor.
Mr. McCain has obviously succeeded in his ability to convince the mindless droves that Budweiser is the only beer worthy of consumption despite the thousands of wonderful alternatives.
Perhaps the Republicans know what they are doing after all.
John McCain not only has many ties to Anheuser-Busch. Not only does his wife serve as the chairwoman of the board. Not only is his son the CEO. He once held one of the two earthly positions most loathed by every conscientious proponent of truth in advertising aware of real beer.
CHIEF PUBLICIST!
This man made a living attempting to deceive us in the most sinister way imaginable. He shamelessly perpetuated a lie so vile, so disturbing, so absolutely nefarious, that all who appreciate beer recoil in horror at its mention; that Budweiser is actually beer.
The other position loathed equally as much; the equivalent employee over at Miller (whoever that is).
I need not explain my case for lovers of the art of brewing. But for those who are unaware of the deception...
Bud isn't beer. Much like Valentines Day, it is an invention of a huge corporation. It is a cheap fermented beverage produced in an ethanol plant at almost no cost. It is a discount delivery system for booze with no flavor, no passion, no spirit.
The inspiration for its production is an unquenchable thirst for money using any deceptive tactic imaginable no matter how fallacious or irresponsible.
The proposition that a political campaign requires little more than a billion dollars, talking frogs, and a super bowl commercial is disturbing, but it puts things into perspective. Maybe this is just another reminder that American politics is limited to perception with little regard for intellectual depth, philosophical integrity, flavor.
Mr. McCain has obviously succeeded in his ability to convince the mindless droves that Budweiser is the only beer worthy of consumption despite the thousands of wonderful alternatives.
Perhaps the Republicans know what they are doing after all.
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